Skagway shoppers will once again have the opportunity to reap the benefits of shopping small during the second annual Small Business Saturday on Nov. 28.
Two days after Thanksgiving, 16 businesses will participate in the event put on by the Skagway Development Corporation, each offering a free gift and tote with any purchase.
Participants will be given a “passport” that will be stamped at each location. Get enough stamps, and you will be entered to win two tickets to the Yuletide Ball, two annual memberships to the Skagway Arts Council and two coupons for a BYOB painting class with Clayton Connor from the Alaska Art Colony.
Passports with five stamps will be entered into the raffle once; those with 10 will be entered twice and a full passport will be entered three times.
Passports must be submitted by noon on Dec. 4 to one of the following locations: Broadway Video, Glacial Smoothies, the Skaguay News Depot or You Say Tomato. The winner will be announced during SDC’s Yuletide open house on Dec. 7 at 5:30 p.m.
The incentive is one of two new additions to the program. This year, restaurants are being added into the mix. The Skagway Brewing Company, You Say Tomato, See You Latte, Lemon Rose Bakery and Glacial Smoothies will participate in the nationwide event, along with Broadway Video, Duff’s Backcountry Outfitters, Klothes Rush, The Mountain Shop, Buckshot and Bobby Pins, Alaskan Fairytales, Skaguay News Depot and Books, Taiya River Arts, the Alaska Liquor Store, 49 Threads Boutique, and Granny’s Gold Rush Garage Gallery.
Shoppers will see signs, balloons, totes and even doormats donning the “shop small” slogan, all provided by American Express, who sponsors the event.
SDC Executive Director Juliene Miles said the event is fun for the community and gives businesses the opportunity to talk to customers about shopping locally.
After last year’s event, SDC issued a survey to participating locations and received very positive reviews.
“It exceeded their expectations. They were eager to participate again this year.”
Small businesses across the country participate in the one-day event, which first took place in 2010.
According to American Express’s website, by 2014, an estimated $14.3 billion was spent at small independent businesses on “Small Business Saturday” alone.
To spread the word, the event encourages shoppers to share their experience with the world by using the hashtag #ShopSmall on social media platforms like Facebook, Twitter and Instagram
“Show off your community to the world and how you’re shopping small in your community,” Miles said.